WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: InBev View Company Scorecard | Contact Company Brand: Budweiser Ad Title: Qixi - Love is Natural Business Category: Alcoholic Beverages Media Outlets:
Online Video Country:
China Region:
Asia Agency: unknown Year:
2016 Target: Gays & Mainstream Ad Spotter: Alfred Verhoeven
Company: InBev View Company Scorecard | Contact Company Brand: Budweiser Ad Title: Qixi - Love is Natural Business Category: Alcoholic Beverages Media Outlets:
Online Video Country:
China Region:
Asia Agency: unknown Year:
2016 Target: Gays & Mainstream Ad Spotter: Alfred Verhoeven
Qixi is China's Valentine's Day and this spot is a series of interviews with non-traditional couples, including biracial and same-sex pairs. It went well enough the Budweiser returned in 2019 to do it again!