WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Ovaltine - Sissy...They Called Him

Company: Ovaltine Foods
    View Company Scorecard | Contact Company
Brand: Ovaltine
Ad Title: Sissy...They Called Him
Business Category: Packaged Foods
Media Outlets: Print
Country: United States
Region: US National
Agency: unknown
Year: 1950
Target: Mainstream
none

Perhaps playing on every parent's nightmare, the headline emphasizes what others called a boy, then conflated it with nervousness and being frail and underweight.

"Sissy...they called him. But he was just too frail to keep up. Try this for the nervous underweight child."

none

Be the first to comment on this ad!
none


Advanced Search >>
none

Submit An Ad Test An Ad Rate An Ad Post Comments

AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.