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Ovaltine - Sissy...They Called Him

Company: Ovaltine Foods
    View Company Scorecard | Contact Company
Brand: Ovaltine
Ad Title: Sissy...They Called Him
Business Category: Packaged Foods
Media Outlets: Print
Country: United States
Region: US National
Agency: unknown
Year: 1950
Target: Mainstream
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Perhaps playing on every parent's nightmare, the headline emphasizes what others called a boy, then conflated it with nervousness and being frail and underweight.

"Sissy...they called him. But he was just too frail to keep up. Try this for the nervous underweight child."

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