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Clio - 30 Years in the Making

Company: Renault S.A.
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Brand: Clio
Ad Title: 30 Years in the Making
Business Category: Automotive
Media Outlets: Online Video
Country: United Kingdom
Region: Europe
Agency: Publicis Groupe
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven

Set to a remake of the song Wonderwall, this spot spans three decades of the iconic car, which is the best-selling French car of all time, and two young women's lives.

The friends first meet one summer and over time grow into lovers. The music media switches from cassette tapes to CDs, as the cars also change with the decades. After a seaside swim and sheltering inside the vehicle from a rainstorm, the two women share a smoldering kiss. Then another one outside a nightclub.

They send mail to each other but one gets discovered for being a lesbian by her father.

Cut to her attendance to the others' wedding -- to a man.

Cut to her breakup and she drives to find her old ex.

Cut to the two of them as moms, driving to visit the parents.


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Gay Motorcycle Cop
Company: Renault S.A.
Brand: Renault Clio
Country: Italy
Region: Europe
Year: 2003


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