This campaign caused significant controversy. The Hungarian Consumer Protection Department fined the Coca-Cola Hellenic Bottling Group in Hungary 500,000 HFU (Hungarian Forints) ($1,660), for ads that "damage the physical, mental, emotional, or moral development of children and adolescents."
In a statement, the company said, "We believe that we are all equal, regardless of nationality, religion, gender, age, ethnicity, spoken language, hobbies and opinions. We believe that both heterosexuals and homosexuals have the right to love that person and the best they can. In our advertisements, posts, and messages, we express the principles we represent, and thus our belief in equality between people. We believe that in a world based on these values, everyone can live freely, happily. The right to love and love belongs to everyone."