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IKEA - Bedroom Habitats, Small Bed

Company: IKEA International
    View Company Scorecard | Contact Company
Brand: IKEA
Ad Title: Bedroom Habitats, Small Bed
Business Category: Retail
Media Outlets: Online Video
Country: United States
Region: US National
Agency: Wavemaker
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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IKEA teamed with National Geographic in mock nature show that captures a gay male couple first spooning but struggling for space in a small bed.

As the two bump each other backside to backside a British narrator intones melodramatically, "Here, an epic struggle for dominance occurs nightly and sleep itself is on the brink of extinction. The mustachioed male defends his territory. The stubble-faced male is stunned."

Later, the two men shop at IKEA and bring home a bigger bed. The bounce into their new bed and hold hands.

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