American insurance giant AIG sponsors New Zealand national rugby teams, All Blacks and the all-female rugby team, Black Ferns, and shows them arriving at a match in Japan, where thousands of fans greet them.
Voiceover says "The next battle is formidable. The next battle is different. The next battle is truly formidable and deeply devious. It is discrimination. An enemy that cannot be fought alone, it must be defeated together. It will take more than 15, it will takes thousands, millions. Now AIG has combined all the colors of the rainbow to create a United Black."
The two teams stand in a row on the field and wears a specially made jersey that reveals the rainbow flag when stretched. Fans watching follow the motion (although not wearing the jersey).
The campaign includes the hashtag #diversityistrength.
“Building on the success of our #TackleTheRisk film last year, we really wanted to work with TBWA/Hakuhodo and the All Blacks again to tackle the bigger social issues in Japan – starting with diversity,” Matthew Walker, regional chief marketing officer at AIG Japan, told The Drum.