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Health awareness - Barekbacked? We've Got You Covered!

Company: New York City Department of Health and Mental Hygiene
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Brand: Health awareness
Ad Title: Barekbacked? We've Got You Covered!
Business Category: Health Organizations
Media Outlets: Poster/Outdoor
Country: United States
Region: US Regional
Agency: NYC Health Dept. in-house
Year: 2017
Target: Gays

This ad plays on the term "bareback" by picturing a pink bear who appears to have lost his fur on his back. The ad adds "No matter who you are or what you're into, NYC Sexual Health Clinics have you covered."

New York City provides the largest PrEP (pre-exposure prophylaxis) program in the country, as well as full 28-day course of PEP (post-exposure prophylaxis) including monitoring, follow-up care and linkage to PrEP.

This ad campaign, “We’ve Got You Covered,” launched on Valentines Day, to send positive, non-judgmental messages about maintaining sexual health through prevention and treatment.


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