WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Mercedes-Benz - The New Power Couple

Company: Mercedes-Benz Retailers of Southern California
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Brand: Mercedes-Benz
Ad Title: The New Power Couple
Business Category: Automotive
Media Outlets: Print
Country: United States
Region: US National
Agency: unknown
Year: 2016
Target: Gays
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The ad features two vehicles, both with the same license plate message saying "His," as the vehicles face opposite directions in front of a city view.

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When Friends Are Family
Company: DaimlerChrysler
Brand: Mercedes-Benz
Country: United States
Region: North America
Year: 2005


When You Know You Know
Company: DaimlerChrysler
Brand: Mercedes-Benz
Country: United States
Region: North America
Year: 2005


Similarly Individual
Company: DaimlerChrysler
Brand: Mercedes-Benz
Country: United Kingdom
Region: Europe
Year: 2001


Not Really His Girlfriend
Company: Mercedes-Benz Retailers of Southern California
Brand: Mercedes-Benz
Country: United States
Region: North America, US Regional
Year: 2001


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