--->
Home - AdRespect Advertising Media Program
Adding image to dropdown list
spacer
paid advertisement



Hilton - Stop Clicking Around

Company: Hilton Hotels Corp.
    View Company Scorecard | Contact Company
Brand: Hilton
Ad Title: Stop Clicking Around
Business Category: Hotels/Resorts
Media Outlets: Print
Country: United States
Region: US National
Agency: Fold7
Year: 2016
Target: Gays
Company: Hilton Hotels Corp.
    View Company Scorecard | Contact Company
Brand: Hilton
Ad Title: Stop Clicking Around
Business Category: Hotels/Resorts
Media Outlets: Print
Country: United States
Region: US National
Agency: Fold7
Year: 2016
Target: Gays
none

Hilton has two scruffy, 20-something guys romantically cuddling up while sharing headphones. The headline says “Stop clicking around.”

Travel services have been highly competitive business categories in the LGBTQ market for decades, and advertisers are compelled to stand out.

Hilton says it isn’t afraid of showing a male couple in bed. “We’re proud to depict and reflect our guest diversity in our advertising,” said Kasey O’Leary, senior director, Hilton HHonors & Loyalty Marketing, Hilton Worldwide. The campaign features a real couple, who will also appear in Travel + Leisure in June and The New York Times this summer, along with a commercial that includes them. It will air on network and cable.

Hilton’s new campaign imagery is bold for a company that has advertised to LGBT consumers for over a decade but showed few actual people until recently. In 2007, one ad depicted “his and his” towels, and a male pair began appearing 2014-15 — eventually with the headline, “Be the couple whose honeymoon never ends.” In 2015 a Facebook post with a rainbow-striped shirt celebrated the Supreme Court marriage ruling that said, “To paraphrase a wise woman, if you love it, then you should put a ring on it. Today’s court ruling in the U.S. paves the way for this to happen. Now, let’s talk honeymoons.”

none

Be the first to comment on this ad!
none


Hilton Minibreaks
Company: Hilton Hotels Corp.
Brand: Hilton
Country: France
Region: Europe
Year: 2007


Come As You Are... Fabulous
Company: Hilton Hotels Corp.
Brand: Hilton
Country: United States
Region: North America
Year: 2006


Where Diversity Works
Company: Hilton Hotels Corp.
Brand: Hilton
Country: United States
Region: North America
Year: 2005


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2022 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement