WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Johnson & Johnson - Care with PRIDE

Company: Johnson & Johnson
    View Company Scorecard | Contact Company
Brand: Johnson & Johnson
Ad Title: Care with PRIDE
Business Category: Personal Products
Media Outlets: Print
Country: United States
Region: North America
Agency: GLAAD in-house
Year: 2012
Target: Gays
Ad Spotter: Mike
Company: Johnson & Johnson
    View Company Scorecard | Contact Company
Brand: Johnson & Johnson
Ad Title: Care with PRIDE
Business Category: Personal Products
Media Outlets: Print
Country: United States
Region: North America
Agency: GLAAD in-house
Year: 2012
Target: Gays
Ad Spotter: Mike
Company: Johnson & Johnson
    View Company Scorecard | Contact Company
Brand: Johnson & Johnson
Ad Title: Care with PRIDE
Business Category: Personal Products
Media Outlets: Print
Country: United States
Region: North America
Agency: GLAAD in-house
Year: 2012
Target: Gays
Ad Spotter: Mike
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Johnson and Johnson advertises for its campaign to end bullying of the LGBT community in schools. The company advertises for its cause using an image of PFLAG's founder, Jeanne Manford, with her son at the Pride Parade.

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