WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: Johnson & Johnson View Company Scorecard | Contact Company Brand: Johnson & Johnson Ad Title: Care with PRIDE Business Category: Personal Products Media Outlets:
Print Country:
United States Region:
North America Agency: GLAAD in-house Year:
2012 Target: Gays Ad Spotter: Mike
Company: Johnson & Johnson View Company Scorecard | Contact Company Brand: Johnson & Johnson Ad Title: Care with PRIDE Business Category: Personal Products Media Outlets:
Print Country:
United States Region:
North America Agency: GLAAD in-house Year:
2012 Target: Gays Ad Spotter: Mike
Company: Johnson & Johnson View Company Scorecard | Contact Company Brand: Johnson & Johnson Ad Title: Care with PRIDE Business Category: Personal Products Media Outlets:
Print Country:
United States Region:
North America Agency: GLAAD in-house Year:
2012 Target: Gays Ad Spotter: Mike
Johnson and Johnson advertises for its campaign to end bullying of the LGBT community in schools. The company advertises for its cause using an image of PFLAG's founder, Jeanne Manford, with her son at the Pride Parade.