WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



None - Not Gay! Ex-Gay, Post-Gay and Proud. Get Over it!

Company: Core Issues Trust
    View Company Scorecard | Contact Company
Brand: None
Ad Title: Not Gay! Ex-Gay, Post-Gay and Proud. Get Over it!
Business Category: Nonprofit/NGO (non-gay)
Media Outlets: Poster/Outdoor
Country: United Kingdom
Region: Europe
Agency: Core Issues Trust in-house
Year: 2013, 2012
Target: Gays & Mainstream
Company: Core Issues Trust
    View Company Scorecard | Contact Company
Brand: None
Ad Title: Not Gay! Ex-Gay, Post-Gay and Proud. Get Over it!
Business Category: Nonprofit/NGO (non-gay)
Media Outlets: Poster/Outdoor
Country: United Kingdom
Region: Europe
Agency: Core Issues Trust in-house
Year: 2013, 2012
Target: Gays & Mainstream
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This banned ad mimics the same typeface and black and white lettering on a red background a campaign from Stonewall that says "Some people are gay. Get over it!"

Transport for London banned this advert which suggests gay people can be converted to heterosexuality because it was "offensive." It was to run on five central London bus routes, paid for by ex-gay Anglican ministry Core Issues Trust and Anglican Mainstream, a global orthodox Anglican group.

TFL found the ad breached two clauses of its advertising code: that it was "likely to cause widespread or serious offence to members of the public" and that it contained "messages which relate to matters of public controversy and sensitivity."

TFL's spokesperson told Channel 4 News: "We have an advertising code over what we are comfortable with. In this case we felt it would be offensive to parts of our customer base. We have decided that it should not run on London's bus or transport networks. We do not believe that these specific ads are consistent with TFL's commitment to a tolerant and inclusive London."

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