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Bud Light - 6.26.13 - Same-Sex Marriage

Company: Anheuser-Busch InBev
    View Company Scorecard | Contact Company
Brand: Bud Light
Ad Title: 6.26.13 - Same-Sex Marriage
Business Category: Alcoholic Beverages
Media Outlets: Social Media
Country: United States
Region: US National
Agency: Anheuser-Busch in-house
Year: 2013
Target: Gays
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The date on this Facebook ad of June 26, 2013, refers to when the U.S. Supreme Court issued an historic decision for federal marriage equality, striking down the Defense of Marriage Act preventing same-sex couples from forming legal unions. The image shows a metaphoric pairings of different and same pairings of bottles and cans and has a remarkable similarity to the Diageo Smirnoff vodka ad the same day (http://www.adrespect.org/common/adlibrary/adprintdetails.cfm?QID=5042&clientID=11064)

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