WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Grey Poupon - Spread Good Taste

Company: Kraft Foods
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Brand: Grey Poupon
Ad Title: Spread Good Taste
Business Category: Packaged Foods
Media Outlets: Print
Country: United States
Region: US National
Agency: CPB Group/Crispin, Porter + Bogusky
Year: 2013
Target: Gays & Mainstream
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In a play on the classic commercial, where one high society millionaire hands his jar of Grey Poupon through the window of his Rolls Royce to another, this ad has them holding hands instead. It appeared on Kraft's Facebook page. The caption reads: "June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season."

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Mike Wilke , New York, NY
This ad is perfect!
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