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RDCA Karate - Pumps

Company: RDCA Karate
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Brand: RDCA Karate
Ad Title: Pumps
Business Category: Miscellaneous
Media Outlets: Print
Country: United States
Region: US Regional
Agency: Zubi Advertising
Year: 2010
Target: Mainstream

This ad is part of a never-approved series that embarrassed both the ad agency and client.

Joe Zubizarreta, the chief operating officer of Zubi Advertising (whose motto is Erase Sterotypes), told blogger Waymon Hudson in an article for the Huffington Post, "The ads in question were posted by an individual that works at our agency on a site that creatives use to share ideas and get comments from others in their line of work. The art director who developed them told me that he had posted this campaign as well as three others to get feedback from other creatives as to their opinions of the work. We want you to know that we don't condone this action and we are taking steps to make sure something like this never happens again. I apologize to you and anyone else that may have thought we knowingly allowed these ads to leave the agency. These ads were never produced nor would they have seen the light of day had they come across my desk.

"The creator of these ads is very apologetic and never intended to offend anyone however, we as the owners, understand that they can be considered offensive and would not under any circumstances have ever let them ever be produced. Zubi Advertising embraces and celebrates all religions, lifestyles and ethnicities as part of our "Erase Stereotypes" philosophy."


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