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Oreo - Oreo Pride

Company: Mondelez International
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Brand: Oreo
Ad Title: Oreo Pride
Business Category: Packaged Foods
Media Outlets: Social Media
Country: United States
Region: US National
Agency: Draft FCB
Year: 2012
Target: Gays

Kraft Foods posted this digital-only version of an imaginary Gay Pride Oreo cookie on its Facebook page in June 2012.

Basil Maglaris, a spokeswoman for Oreo’s parent company Kraft Foods, said in a statement to ABC News that the image was part of a “series of daily ads reflecting current events in a fun way using images of OREO cookies and milk. We are excited to illustrate what is making history today in a fun and playful way,” she said in an email to ABC News. “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.”

Kraft is not planning to sell the rainbow-stuffed Oreo in stores, Maglaris said.


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