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None - Idea of Family Values

Company: Public Advocate of the United States
    View Company Scorecard | Contact Company
Brand: None
Ad Title: Idea of Family Values
Business Category: Regional/Local Politics
Media Outlets: Direct Mail
Country: United States
Region: US Regional
Agency: in-house
Year: 2012
Target: Mainstream

In a Colorado Republican legislative primary in June 2012, the engagement photo of Brian Edwards and Tom Privitere was used in an attack mailer against State Senator Jean White, who supported a civil union bill that was blocked in the State House.

The original photo of the couple kissing with the Brooklyn Bridge in the background, was used without permission, with the image of the couple kissing inserted into a mailer with a changed background depicting Colorado, that read "State Senator Jean White's Idea of 'Family Values'". White lost the election.

The couple and the photographer, Kristina Hill, are suing the creaters of the ad, Public Advocates of the US, in Federal court for unauthorized use of copyrighted material.


Jon Gilbert , New York, NY
Wow - it is one thing if they used a stock photo for this homophobic ad, but to illegally copy an actual engagement photo from the couple's blog to promote their hateful agenda is criminal. Public Advocates of the US, the group that produced the ad, is being sued and I hope they lose big!


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