WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Health awareness - Slip It On

Company: ACON (AIDS Council of New South Wales)
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Brand: Health awareness
Ad Title: Slip It On
Business Category: Public Service Announcements
Media Outlets: Event Program Ads
Country: Australia
Region: Australia/New Zealand
Agency: in-house
Year: 2009
Target: Gays
Ad Spotter: http://www.acondom.org/
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The Slip It On Campaign is a safe sex campaign in Australia. The symbol, a banana, represents health and vitality, reminding people to use protection to maintain their good health. The event also featured attractive men in speedos to promote the campaign.

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