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Virgin Atlantic - Gay Pride

Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Atlantic
Ad Title: Gay Pride
Business Category: Airlines
Media Outlets: Print
Country: United States
Region: North America
Agency: CMG Communications
Year: 1999
Target: Gays
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The Virgin company has been interested in the gay market for some time. Virgin Atlantic Airways was the first airline to advertise in American gay media in 1994, and the company also brought US its first gay kissing ad, for Virgin Cola. In 1998 it sponsored NY's annual dragfest, Wigstock.

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