"In an effort to get more females engaged in the testosterone-driven sport of Rugby, adidas has banked on the mantra 'sex sells' to launch a digital campaign that features some of the sport’s hottest men stripping down.
In this female-targeted microsite for Rebel Sport Super 14, viewers can click on the avatars of notable rugby players and watch as they swap athletic jerseys.
Users can download personalised posters to keep their favorite"
-online campaign can be accessed anywhere there's internet http://www.adidas.com/campaigns/campaigns_nz/content/popup/index.asp
