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Adidas - Jersey Swap

Company: Adidas
    View Company Scorecard | Contact Company
Brand: Adidas
Ad Title: Jersey Swap
Business Category: Miscellaneous
Media Outlets: Interactive
Country: New Zealand , United States
Region: North America, Europe, Asia, Latin/South America, Africa, Australia/New Zealand, Middle East, US National
Agency: TBWA/Whybin
Year: 2009
Target: Gays & Mainstream

"In an effort to get more females engaged in the testosterone-driven sport of Rugby, adidas has banked on the mantra 'sex sells' to launch a digital campaign that features some of the sport’s hottest men stripping down.

In this female-targeted microsite for Rebel Sport Super 14, viewers can click on the avatars of notable rugby players and watch as they swap athletic jerseys.

Users can download personalised posters to keep their favorite"

-online campaign can be accessed anywhere there's internet http://www.adidas.com/campaigns/campaigns_nz/content/popup/index.asp


Mike , ,
Why is this ad here? The editor's comments clearly state this ad is to attract women! Hello...?!

Cabby vs. Atlanta Fan
Company: Adidas
Brand: Adidas
Country: United States
Region: North America
Year: 1999


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