WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



LGBTQ health awareness - Kissing Doesn't Kill

Company: ACT UP (AIDS Coalition to Unleash Power)
    View Company Scorecard | Contact Company
Brand: LGBTQ health awareness
Ad Title: Kissing Doesn't Kill
Business Category: Nonprofit/NGO (gay)
Media Outlets: Poster/Outdoor
Country: United States
Region: North America, US Regional
Agency: Gran Fury
Year: 1989, 1990, 1991
Target: Gays
Company: ACT UP (AIDS Coalition to Unleash Power)
    View Company Scorecard | Contact Company
Brand: LGBTQ health awareness
Ad Title: Kissing Doesn't Kill
Business Category: Nonprofit/NGO (gay)
Media Outlets: Poster/Outdoor
Country: United States
Region: North America, US Regional
Agency: Gran Fury
Year: 1989, 1990, 1991
Target: Gays
Company: ACT UP (AIDS Coalition to Unleash Power)
    View Company Scorecard | Contact Company
Brand: LGBTQ health awareness
Ad Title: Kissing Doesn't Kill
Business Category: Nonprofit/NGO (gay)
Media Outlets: Poster/Outdoor
Country: United States
Region: North America, US Regional
Agency: Gran Fury
Year: 1989, 1990, 1991
Target: Gays
Company: ACT UP (AIDS Coalition to Unleash Power)
    View Company Scorecard | Contact Company
Brand: LGBTQ health awareness
Ad Title: Kissing Doesn't Kill
Business Category: Nonprofit/NGO (gay)
Media Outlets: Poster/Outdoor
Country: United States
Region: North America, US Regional
Agency: Gran Fury
Year: 1989, 1990, 1991
Target: Gays
Company: ACT UP (AIDS Coalition to Unleash Power)
    View Company Scorecard | Contact Company
Brand: LGBTQ health awareness
Ad Title: Kissing Doesn't Kill
Business Category: Nonprofit/NGO (gay)
Media Outlets: Poster/Outdoor
Country: United States
Region: North America, US Regional
Agency: Gran Fury
Year: 1989, 1990, 1991
Target: Gays
Company: ACT UP (AIDS Coalition to Unleash Power)
    View Company Scorecard | Contact Company
Brand: LGBTQ health awareness
Ad Title: Kissing Doesn't Kill
Business Category: Nonprofit/NGO (gay)
Media Outlets: Poster/Outdoor
Country: United States
Region: North America, US Regional
Agency: Gran Fury
Year: 1989, 1990, 1991
Target: Gays
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A widely seen poster for the infamous AIDS direct-action group, ACT UP, in association with AIDS research group AmFar as part of its Art Against AIDS effort, this was among the earliest images that displayed same-sex kisses and was intended to be shocking (not including the late '80s hair and clothing).

It ran on buses in New York, San Francisco and Chicago and the Illinois State legislature reportedly tried to pass a law against images of same-sex kissing.

The group Gran Fury that produced that ad, was a collective born out of ACT-UP. The group, which began in early 1988 and worked continuously until 1994, was named after the make of Plymouth the New York City police department used for its squad cars.

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Tiara S. , Ulu Tiram, Malaysia
*Looks at themes* Goodness! This ad has every theme and then some - all packed into something compact. Well done.

John Day , Richmond Hill, Ontario
Nice ad.

Jude Vecoli , Seekonk, MA
Did anyone else notice that the guys lips aren't really touching? Am I being too sensitive suspecting that it was intentional?

Audrey Gilles , Brattlebroro, Vermont
Yes! Multicultural, diverse, expressive and sweet, not alienating (well, to those who are not closed down already), not sugar-coated and politifcally poignient. A definite A! An ad can't capture all aspects of being queer or issues around it, but i think this is a great mix from the mass market, snap-shot perspective. Interesting... no blonde's eh?

Jose , Central Islip, NY
It's a good ad but the transsexuals are missing.

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