WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Calvin Klein - Group

Company: Calvin Klein
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Brand: Calvin Klein
Ad Title: Group
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1987
Target: Mainstream
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Cece , Tucson, AZ
Yeah, I guess these people look gay. A little bit, maybe like gay prostitutes, but gay indeed.

Kiffie , Huntsville, AL
I would have to say that this is an accurate heterosexually-oriented depiction of "stereotypical" gays & lesbians in 1987. Yep, they're gay, and being gay was still for people on the fringe, or radicals, or whatever you want to call 'em. GLBT issues were still taboo, and this ad represents a lot both positively and negatively -- positively because they had the guts to make it when they did, and negatively because they had to tone it way down. You can almost feel the frustration behind it, how much more they wanted to do with it.

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Tom Hintnaus, Olympic Pole Vaulter
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1983


Mosh
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


Carrot Top
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


Brooklyn
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


August
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


Wig
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America
Year: 2001


Guitar Kiss
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America
Year: 1997


Bed
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America
Year: 1991


Tattoo
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


Brandon
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


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