Her face lathered in shaving cream, a razor-bearing woman stares blankly into the camera. The headline reads "Despite what some people think, advertising can't make you buy something you don't need." This point is illustrated by the featured image, suggesting that despite how compelling an ad for men's shaving products might be to a woman, it would be silly for her to actually purchase gender-irrelevant products based on advertising.

The ad ran in the top 100 U.S. newspapers.