Two scantily-clad women sit at the bar, bodies facing each other and faces towards the camera. The text reads, "Make It A Threesome: Vote for the next Coors Light Maxim girl at CoorsLight.com"
Veronica, the 2004 winner of the Coors Light Maxim girl title, sits to the left. Ashley, the 2005 winner, sits to the right.
This ad is stereotyped because it plays off of the idealized straight man's fantasy of a one man/two women threesome. These women are not likely to have any interest in each other sexually. Additionally, they are unrealistically feminized.
This ad perpetuates the notion that women exist solely for the pleasure of men, and their own sexual desires ought to be inconsequential in determining what sort of bedroom behavior they will engage in. It reduces same-sex attraction among women to a spectacle to be enjoyed by straight men.
