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Schlitz - Ski Lodge

Company: Schlitz Brewing Co.
    View Company Scorecard | Contact Company
Brand: Schlitz
Ad Title: Ski Lodge
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1950
Target: Mainstream
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The ad features two men at a ski lodge drinking beer together.

The last illustration shows two men making eye contact toasting the occasion.

The text reads: "I was curious.. I tasted it and now I know why Schlitz is the beer that made Milwaukee famous!"

The advertisement is rated Gay Vague because the nature of the interactions, especially among the men, are suggestive of gay attraction. Additionally, the verbiage of the ad, including words like "curious," add to the innuendo.

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