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Bud Light - Another One Coming out

Company: Anheuser-Busch InBev
    View Company Scorecard | Contact Company
Brand: Bud Light
Ad Title: Another One Coming out
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: DDB Needham Worldwide
Year: 1996
Target: Gays
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Anheuser-Busch, along with Miller Brewing Co., have the distinction of being among the few companies that advertises in gay media and also have a mainstream media commercial with a gay theme.

This campaign follows up on Bud's first gay-specific effort and is another word play, this time focusing on gay lingo.

Beer companies are well represented in The Commercial Closet, largely due to an effort in the mid-1990s to pull away from the industry's longterm sexist advertising themes that objectified women. Such commercials were summed up by the Swedish Bikini Team ads from Stroh Brewing Co. for Old Milwaukee. Looking for new material to mine, brewers began extensively playing with gay and transgender themes in their advertising. However, because beer drinkers are stereotypically macho, the tone of many of the ads were more negative.

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3 a.m. Adventure
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2007


Be Yourself (Guys)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Be Yourself (Girls)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Be Yourself (women)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Rainbow Bottle
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2003


Diverse/Males
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Diverse/Female
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Rainbow Pair
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2003


Dance
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2004


Latin
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2004


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