Company: Toyota Sydney City View Company Scorecard | Contact Company Brand: Toyota Ad Title: Family Car Business Category: Automotive Media Outlets:
Australia/New Zealand Agency: Communications Factory Year:
1992 Target: Gays
One of the earliest gay-positive ads, this promotion for a local dealership in Sydney developed a cult following around the world because of the dearth of such imagery. It rang true for many gay families, especially for those that include dogs.