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Delta Airlines - Wouldn't You Look Fabulous In Snow? (guys)

Company: Delta Air Lines
    View Company Scorecard | Contact Company
Brand: Delta Airlines
Ad Title: Wouldn't You Look Fabulous In Snow? (guys)
Business Category: Airlines
Media Outlets: Print
Poster/Outdoor
Country: United States
Region: North America
Agency: Community Marketing
Year: 2004
Target: Gays & Mainstream
Company: Delta Air Lines
    View Company Scorecard | Contact Company
Brand: Delta Airlines
Ad Title: Wouldn't You Look Fabulous In Snow? (guys)
Business Category: Airlines
Media Outlets: Print
Poster/Outdoor
Country: United States
Region: North America
Agency: Community Marketing
Year: 2004
Target: Gays & Mainstream
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This ad and others from the campaign appeared in Atlanta's alternative paper Creative Loafing, as well as national gay media.

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Anna , Los Angeles, CA
This is an effective ad for people who have the money to fly and ski. The obvious reference to "snow" as the white guy, wearing white pants no less, only adds to the suggestive tone of the ad and its targeting toward gay men of color. There's certainly no shortage of white guys on the slopes! This is a positive ad overall.

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