WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: Delta Air Lines View Company Scorecard | Contact Company Brand: Delta Airlines Ad Title: Wouldn't You Look Fabulous In Snow? (guys) Business Category: Airlines Media Outlets:
Print
Poster/Outdoor Country:
United States Region:
North America Agency: Community Marketing Year:
2004 Target: Gays & Mainstream
Company: Delta Air Lines View Company Scorecard | Contact Company Brand: Delta Airlines Ad Title: Wouldn't You Look Fabulous In Snow? (guys) Business Category: Airlines Media Outlets:
Print
Poster/Outdoor Country:
United States Region:
North America Agency: Community Marketing Year:
2004 Target: Gays & Mainstream
This ad and others from the campaign appeared in Atlanta's alternative paper Creative Loafing, as well as national gay media.
Anna , Los Angeles, CA
This is an effective ad for people who have the money to fly and ski. The obvious reference to "snow" as the white guy, wearing white pants no less, only adds to the suggestive tone of the ad and its targeting toward gay men of color. There's certainly no shortage of white guys on the slopes! This is a positive ad overall.