WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: Unilever View Company Scorecard | Contact Company Brand: Suave For Men Ad Title: Meet the body wash that's not for sissies. Business Category: Personal Products Media Outlets:
Print Country:
United States Region:
US Regional Agency: unknown Year:
2004 Target: Mainstream Ad Spotter: John McMullan
The print cards promoting Suave for Men body wash, included with purchases from the International Male clothing catalog (owned by Hanover Direct), once very popular among gay men, states that the product is not for "sissies."