WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Suave For Men - Meet the body wash that's not for sissies.

Company: Unilever
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Brand: Suave For Men
Ad Title: Meet the body wash that's not for sissies.
Business Category: Personal Products
Media Outlets: Print
Country: United States
Region: US Regional
Agency: unknown
Year: 2004
Target: Mainstream
Ad Spotter: John McMullan
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The print cards promoting Suave for Men body wash, included with purchases from the International Male clothing catalog (owned by Hanover Direct), once very popular among gay men, states that the product is not for "sissies."

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