WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



AEG - Faits L'un Pour L'autre

Company: Advanced Engineering from Germany
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Brand: AEG
Ad Title: Faits L'un Pour L'autre
Business Category: Household Products
Media Outlets: Print
Country: Germany
Region: Europe
Agency: unknown
Year: 2004
Target: Mainstream
Ad Spotter: Christophe Wilmart
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Two men's shirts hold "hands" as the arms of the shirts stick out of a washer and dryer.

The body copy reads: "AEG has created a washing machine and a dryer, which complement each other. With common programs (like easy ironing), or common capacities (6kg), these two inseparables/lovebirds are a perfect team and will always offer you a perfect result. For any information regarding the AGE new class ("classe" also means "smart" in French) call AEG. The new class/A new way to be smart. Performances and exception."

This print ran in general news magazines, Le Point, L'Express, Le Nouvel Observateur, which is like the French version of Newsweek.

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