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Barbie - GLAAD Barbie

Company: Mattel
    View Company Scorecard | Contact Company
Brand: Barbie
Ad Title: GLAAD Barbie
Business Category: Miscellaneous
Media Outlets: Print
Country:
Region: North America
Agency: Mattel In-house
Year: 2004
Target: Gays
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Cheryl , Hollywood, FL
Now I KNOW why Barbie and Ken broke up! I was also happy to see that the heterosexual African-American Barbie with dreadlocks was with Hispanic Ken. Mattel's ad is a breath of fresh air...I would love to see an ad like this in the ToysRUs sale paper, but it's not likely any time soon.

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