In a campaign intended to address fear with humor, the American Cancer Society shows the "lengths" that straight men will go to to avoid a rectal examination for prostate cancer.

In this one, a man hiding in the corner has fashioned a dummy "bent over" on the table, including two latex gloves blown up -- one for his head, with an "Oh no!" face drawn on.

The tagline: "Getting a prostrate examine isn't nearly as bad as people think."