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American Cancer Society - Barricade

Company: American Cancer Society
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Brand: American Cancer Society
Ad Title: Barricade
Business Category: Health Organizations
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 2004
Target: Mainstream
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In a campaign intended to address fear with humor, the American Cancer Society shows the "lengths" that straight men will go to to avoid a rectal examination for prostate cancer.

The tagline: "Getting a prostrate examine isn't nearly as bad as people think."

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Harold Levine , New York
Oh my god, having someone put a finger up my ass must mean I'm gay, I can't let that happen! These ads play upon the fear of anal penetration that is based on deep-seated homophobia. And by the way, not all women have "loved ones" who are men, as suggested by this ad.

Meredith , Twin Cities, MN
So the only possible reason that a man would be wary about a prostate exam would be homophobia? And "loved ones" could mean husbands/boyfriends/significant others but it can also mean father, brother, friends, etc.

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Escape
Company: American Cancer Society
Brand: American Cancer Society
Country: United States
Region: North America
Year: 2004


Dummy
Company: American Cancer Society
Brand: American Cancer Society
Country: United States
Region: North America
Year: 2004


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