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Abercrombie & Fitch - Hug

Company: Abercrombie & Fitch
    View Company Scorecard | Contact Company
Brand: Abercrombie & Fitch
Ad Title: Hug
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: Shahid & Co.
Year: 2003
Target: Mainstream
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Tony , Sidney, IA
No idea what the message is unless it's to kill your twin!

Lindsey Young , Sacramento, CA
The ad lacks a clear message, and the image with the two guys in a romantic position does not work with the "twins" reference, as ambiguous as it is.

Kona , Kailua, Hawaii
The picture is appealing but the message is extremely misanthropic. Yuck!

Gary , Wheeling, WV
I love the picture, but it's a shame that more of their bodies weren't revealed.

Raymond A. Weaver , Chicago
Love the picture, but what is they are trying to sell? Fratricide?

Troy , Halifax, Nova Scotia, Canada
I love this Ad. It reminds me of The Gemini Twins. They are too close; others do not understand it and shun them. Now they are cast to the sky to live there and have the entire world gaze at their love.

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