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7Up/Seven Up - Thirst Getting Into the Act?

Company: Seven Up Company/7Up Company
    View Company Scorecard | Contact Company
Brand: 7Up/Seven Up
Ad Title: Thirst Getting Into the Act?
Business Category: Non-Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1962
Target: Mainstream
Ad Spotter: Alan Nicholson
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In this black-and-white illustrated ad, three men on a TV/theater stage are in Little Bo Peep-type outfits with short skirts and big, floppy hats, kicking their feet up Rockettes-style, with the headline, "Thirst getting into the act?" A woman laughs but hides her eyes with a folder.

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Freya Dixon , Brisbane, Australia
I love the bit at the bottom - "not hidden, but gone". Hidden? Well...
Andrea James , Los Angeles, CA
There was an extensive period after WWII where drag shows by straight guys and former sailors actually had touring productions. It was only later that people started getting really uptight about this.

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Captive Audience
Company: Cadbury Schweppes
Brand: 7Up/Seven Up
Country: United States
Region: North America
Year: 2002


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