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Air Canada - Get Comfortable

Company: Air Canada
    View Company Scorecard | Contact Company
Brand: Air Canada
Ad Title: Get Comfortable
Business Category: Airlines
Media Outlets: Print
Country: United States , Canada
Region: North America
Agency: Marketel
Year: 2003
Target: Gays
Company: Air Canada
    View Company Scorecard | Contact Company
Brand: Air Canada
Ad Title: Get Comfortable
Business Category: Airlines
Media Outlets: Print
Country: United States , Canada
Region: North America
Agency: Marketel
Year: 2003
Target: Gays
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This appeared in the Gay and Lesbian Canada Vacation Planner 2003, published by Community Marketing, Inc.

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Richard D. , Desert Hot Springs, CA
I admire how the message is not sexually oriented and could be construed as either a same-sex male couple or two businessmen. The message is in the eye of the observer.
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