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Samuel Adams - Yes, Good Taste Is Genetic

Company: The Boston Beer Company
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Brand: Samuel Adams
Ad Title: Yes, Good Taste Is Genetic
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: Big Chair
Year: 2003
Target: Mainstream
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Playing on the question of whether sexuality is inherited or imposed by nurture or environment, this Sam Adams print ad instead affirms that "good taste is genetic." Without directly saying the word "gay," the ad subtly includes a small rainbow of beer bottles in the lower righthand side.

The ad has appeared in both gay media and alternative weeklies like The Village Voice.

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