WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Subaru - Speed Racer - WRX

Company: Fuji Heavy Industries
    View Company Scorecard | Contact Company
Brand: Subaru
Ad Title: Speed Racer - WRX
Business Category: Automotive
Media Outlets: Print
Country: United States
Region: North America
Agency: Moon City Productions
Year: 2003
Target: Gays
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This new campaign from Subaru makes the ad appear to be for a toy car. The "package" contains a number of risque, double-entendre phrases, such as "ORaw power!" "Non-stop action!" "Firm grip!" And, most of all, a coy reference to sexual position, "Wanna take a ride?"

The tagline even says, "Nice package."

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