WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: The Boston Beer Company View Company Scorecard | Contact Company Brand: Samuel Adams Ad Title: A Better Six Pack Business Category: Alcoholic Beverages Media Outlets:
Print Country:
United States Region:
North America Agency: Big Chair Year:
2003 Target: Gays
This ad is a clever visual word play on the mutual reference to a "six pack" as both beer packaging and abdominal muscles, which many men work so hard at the gym to achieve.