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Subaru of America - Baja Play Mobile

Company: Fuji Heavy Industries
    View Company Scorecard | Contact Company
Brand: Subaru of America
Ad Title: Baja Play Mobile
Business Category: Automotive
Media Outlets: Print
Country: United States
Region: North America
Agency: Moon City Productions
Year: 2003
Target: Gays
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This campaign from Subaru makes the ad appear to be for a toy car. The "package" contains a number of risque, double-entendre phrases, such as "Open bed!" "Takes all your toys!" Tie-down hooks!" And, most of all, a coy reference to sexual position, "Try Me...I'm Versatile!"

The tagline even says, "Nice package."

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