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Bianco - He Didn't Know About Our Men's Collection - Rebecca

Company: Bianco Footwear
    View Company Scorecard | Contact Company
Brand: Bianco
Ad Title: He Didn't Know About Our Men's Collection - Rebecca
Business Category: Fashion/Apparel
Media Outlets: Print
Poster/Outdoor
Country: Denmark
Region: Europe
Agency: unknown
Year: 2003, 2002
Target: Mainstream
Ad Spotter: Sara Lund
Company: Bianco Footwear
    View Company Scorecard | Contact Company
Brand: Bianco
Ad Title: He Didn't Know About Our Men's Collection - Rebecca
Business Category: Fashion/Apparel
Media Outlets: Print
Poster/Outdoor
Country: Denmark
Region: Europe
Agency: unknown
Year: 2003, 2002
Target: Mainstream
Ad Spotter: Sara Lund
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Bianco Footwear asked a tranny union (TID) for help to find models and found six transvestites who were asked to participate. The six models used their own clothes and were used in calendars, postcards, posters, ads and, (after some lessons in catwalking) in several fashion shows around Denmark.

These ads appeared posters in the show store's 100 shops in Scandanavia's Denmark, Sweden, Norway, Iceland and Poland, as well as print ads in newspapers and weekly magazines. Feedback was measured in the Danish magazine Woman and the response among the readers was very positive.

Bianco also had a "Crossdresser of the Year" competition in all their shops, with many male participants.

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Bent Holm Madsen , Copenhagen. Denmark
The campaign is witty, relaxed in it's use of trannies with a twist of humour. And the Bianco girls look great, but then it's to be expected knowing that the photographer, Casper Sejersen, is one of the hottest 'rising stars' among fashion photographers in Europe right now. Great campaign in every sense. :-)

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He Didn't Know About Our Men's Collection - Susanne
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Region: Europe
Year: 2003, 2002


He Didn't Know About Our Men's Collection - Sara
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Region: Europe
Year: 2003, 2002


He Didn't Know About Our Men's Collection - Jackie
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Region: Europe
Year: 2003, 2002


He Didn't Know About Our Men's Collection - Henriette
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Region: Europe
Year: 2002, 2003


He Didn't Know About Our Men's Collection - Charlotte
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Region: Europe
Year: 2003, 2002


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