AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Print Ad Library: Volkswagen - Volkswagen

Company: Volkswagen
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Brand: Volkswagen
Ad Title: Have a Safe Mardi Gras
Business Category: Automotive
Media Outlets: Print
Country: Australia
Region: Australia/New Zealand
Agency: Foster Nunn Loveder
Year: 2001
Target: Gays
Ad Spotter: Ben

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This print ad puts the parts of a seatbelt together humorously -- bringing the "male" parts together and the "female" parts together as pairs, then carries the headline "Have a Safe Mardis Gras from Volkswagen."

It appeared in the Sydney Morning Herald on the day before Mardi Gras 2001.

Rob , Calgary, Alberta, Canada
I think it's a beautiful ad symbolising "be safe" when having fun at Mardi Gras and also recognizing the gay community.

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