WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


BHV - Electric Cords

Company: BHV SA
    View Company Scorecard | Contact Company
Brand: BHV
Ad Title: Electric Cords
Business Category: Retail
Media Outlets: Print
Poster/Outdoor
Country: France
Region: Europe
Agency: Bass Pression
Year: 2003
Target: Mainstream
Ad Spotter: David Lebois
Company: BHV SA
    View Company Scorecard | Contact Company
Brand: BHV
Ad Title: Electric Cords
Business Category: Retail
Media Outlets: Print
Poster/Outdoor
Country: France
Region: Europe
Agency: Bass Pression
Year: 2003
Target: Mainstream
Ad Spotter: David Lebois
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The BVH department store Valentine's Day ad depicts three pairs of electrical plugs (often referred to as male or female, based upon the type of plug) evoking three couples: two males, two females and a male and a female.

The slogan, "Tous les cadeaux pour tous les amours," in English is: "All gifts for all the loves."

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