England has since allowed gays into the military, as have many other European countries.
" /> --->
Home - AdRespect Advertising Media Program
Adding image to dropdown list
spacer
paid advertisement



Virgin Mobile - v.modern

Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Mobile
Ad Title: v.modern
Business Category: Telecommunications
Media Outlets: Print
Poster/Outdoor
Country: United Kingdom
Region: Europe
Agency: Y&R
Year: 1999
Target: Mainstream
Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Mobile
Ad Title: v.modern
Business Category: Telecommunications
Media Outlets: Print
Poster/Outdoor
Country: United Kingdom
Region: Europe
Agency: Y&R
Year: 1999
Target: Mainstream
none

Seizing on a hot political issue in England at the time, Virgin -- which has a history of leveraging outrageous public relations -- has this mobile phone ad that depicts two soldiers in military fatigues holding hands (both also toting a rifle). The text reads, "At last, a mobile phone company that offers a fair deal for everyone."

England has since allowed gays into the military, as have many other European countries.

none

Darus Walls , Milwaukee
Makes me wonder why America is so far behind...and we have the nerve to call ourselves "leaders." Who are we leading?

Ricahrd Phillips , Hollywood, CA
The male couple pictured is a bit TOO model-pretty for what is supposed to be a more equality-based perspective on military service. These guys are not "gritty" or convincing examples of what (mostly) facial effects boot camp training leaves on a man or a woman for that matter. Have these guys just returned from a fashion runway or a multiple-miles march? Think about it. At the very least there should have been the beginnings of a few dark circles beneath one of the guys eyes, or how about a bit of dark beard stubble? The two are not pictured as officers of any notable ranking in finely decorated uniforms, so shouldn't they look more the part of a "typical" foot soilder? Other than that, the ad is 'okay', I guess.

Campbell Parker , London
I'm not sure what the previous commenter's problem is -- this is an ad for PHONES, not the army (or skin care products for that matter.) Get a grasp of the context! This ad was a huge billboard on the intersection of Oxford Street, Tottenham Court Road and Charing Cross Road -- London's busiest shopping streets. The sheer visibility of two gay men to thousands of people per day surely outweighs the fact that they shaved the morning of the photo shoot?!

none


Sleeper
Company: Virgin Group
Brand: Virgin Atlantic
Country: South Africa
Region: Africa
Year: 2004


Who Couldn't Use Another 6 Inches?
Company: Virgin Group
Brand: Virgin Atlantic
Country: United States
Region: North America
Year: 2003


Gay Pride
Company: Virgin Group
Brand: Virgin Atlantic
Country: United States
Region: North America
Year: 1999


Exotic Dancer
Company: Virgin Group
Brand: Virgin Cola
Country: United Kingdom
Region: Europe
Year: 2001


RuPaul
Company: Virgin Group
Brand: Virgin Cola
Country: United States
Region: North America, US Regional
Year: 1998


Gay Marriage
Company: Virgin Group
Brand: Virgin Cola
Country: United States
Region: North America, US Regional
Year: 1998


Votre Culture
Company: Virgin Group
Brand: Virgin Megastores
Country:
Region: Europe
Year: 2007


Are You In The Best Hands?
Company: Virgin Group
Brand: Virgin Mobile
Country: United Kingdom
Region: Europe
Year: 2006


Christmahanukwanzakah Help Line
Company: Virgin Group
Brand: Virgin Mobile
Country: United States
Region: North America
Year: 2005


Happy Christmahanukwanzakah!
Company: Virgin Group
Brand: Virgin Mobile
Country: United States
Region: North America
Year: 2005


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2022 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement