An Asian man -- in a gray mouse hood and shorts -- popping out of a portable closet in front of a guy in black shorts.
Another in the campaign has a child in a mouse suit sits on top of a rolling coffee table set, while two men stand behind her -- one kissing the other on the cheek. "My daddies are also a set," says the text.
This campaign pokes fun at stereotypes of meek Dutch, who use a gray mouse as a traditional Dutch metaphor for bland, mainstream people who don't like to cause controversy.
It is one of 11 gay-themed ads from IKEA, which has taken quite an interest in the subject.