WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Tanqueray - Distinctive Since

Company: Diageo
    View Company Scorecard | Contact Company
Brand: Tanqueray
Ad Title: Distinctive Since
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: Deutsch
Year: 2002
Target: Mainstream
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Playboy founder Hugh Hefner looks over at two femme Playboy-bunny-type women who are rubbing against each other, with the phallic liquor bottle suggestively placed between them.

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Jennifer , Atlanta
This ad appeals, maybe, to lesbians. It is really a use of women's bodies to sell Tanqueray. This is confirmed by the presence of Hugh Hefner looking possessively at the women.

Cece Benjamin , Hamilton, Ontario
This ad doesn't appeal to me as a lesbian in the least. It's more "straight" than anything, totally irrelevant as far as gay/lesbian targeted advertising goes. The phallic placement of the bottle and the presence of Mr. Playboy himself, pretty much says it all... *sigh

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