WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: Diageo View Company Scorecard | Contact Company Brand: Tanqueray Ad Title: Distinctive Since Business Category: Alcoholic Beverages Media Outlets:
Print Country:
United States Region:
North America Agency: Deutsch Year:
2002 Target: Mainstream
Playboy founder Hugh Hefner looks over at two femme Playboy-bunny-type women who are rubbing against each other, with the phallic liquor bottle suggestively placed between them.
Jennifer , Atlanta
This ad appeals, maybe, to lesbians. It is really a use of women's bodies to sell Tanqueray. This is confirmed by the presence of Hugh Hefner looking possessively at the women.
Cece Benjamin , Hamilton, Ontario
This ad doesn't appeal to me as a lesbian in the least. It's more "straight" than anything, totally irrelevant as far as gay/lesbian targeted advertising goes. The phallic placement of the bottle and the presence of Mr. Playboy himself, pretty much says it all... *sigh