WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Smirnoff vodka - Mixed or Straight

Company: Diageo
    View Company Scorecard | Contact Company
Brand: Smirnoff vodka
Ad Title: Mixed or Straight
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1958
Target: Mainstream
Ad Spotter: Christopher Harrity
none

This print ad from Esquire magazine (and featured in an Advocate report in 2000) carries coy copy, "Mixed or straight -- it leaves you breathless!" leaves a lot to be read into, even for its era.

Despite their colorless gray clothing, one of the two men pictured appears to be a bit of a dandy. He has his arm behind the other as he looks at him, and stands in a less-than-masculine pose.

none

Michael Spence , Seattle
I believe that both men are the actor, Joseph Cotten, in a double-exposure.

none


Advanced Search >>
Barry's Birthday
Company: Diageo
Brand: Archers
Country: United Kingdom
Region: Europe
Year: 2002


Train
Company: Diageo
Brand: Archers
Country: United Kingdom
Region: Europe
Year: 2002


Power Cut Kiss
Company: Diageo
Brand: Baileys Irish Cream
Country: Ireland
Region: Europe
Year: 2002


Loud Bar
Company: Diageo
Brand: Baileys Irish Cream
Country: Ireland
Region: Europe
Year: 2002


Thief
Company: Diageo
Brand: Baileys Irish Cream
Country: United States
Region: North America
Year: 2001, 2002


Yum
Company: Diageo
Brand: Baileys Irish Cream
Country: Canada
Region: North America
Year: 1997


He's the One
Company: Diageo
Brand: Baileys Irish Cream
Country: United States
Region: North America
Year: 2000


Coffee Cups
Company: Diageo
Brand: Baileys Irish Cream
Country: United States
Region: North America
Year: 1997


Yum
Company: Diageo
Brand: Baileys Irish Cream
Country: United States
Region: North America
Year: 1995


Punctuality Is Highly Overrated
Company: Diageo
Brand: Beaulieu Vineyards
Country: United States
Region: North America
Year: 2002


none

Submit An Ad Test An Ad Rate An Ad Post Comments

AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.