WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Bud Light - Color Spots

Company: Anheuser-Busch InBev
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Brand: Bud Light
Ad Title: Color Spots
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: DDB Needham Worldwide
Year: 2003
Target: Gays
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Popular gay illustrator Joe Phillips, who has also done work for Jocko underwear, illustrates this "Be Yourself" campaign showing people at parties. This version, in black & white with spot color on ways people express themselves, highlights things such as a tattoo, purple hair, a stylish watch,cell phone, and sneakers.

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Audrey Gilles , Brattlebero, VT
If it’s targeting a limited market it’s great. If it’s mainstream, it’s pretty limited and borderline offensively stereotypical like Pamela Anderson or Jessica Rabbit. One and the same. Yes, yes, if you’re one of the ‘fabulous’ it’s great, but gay life is soooooooo much more than being beautiful eh? There’s definitely an audience and it’s definitely right on, it’s just not as celebratory and inclusive in feeling.

Tomas Sanchez , Fayetteville, NC
Joe Phillips is an amazing artist and I am always amazed when I see his work. The spot colored items in this ad are the colors of the gay pride flag.

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3 a.m. Adventure
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2007


Be Yourself (Guys)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Be Yourself (Girls)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Be Yourself (women)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Rainbow Bottle
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2003


Diverse/Males
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Diverse/Female
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Rainbow Pair
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2003


Dance
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2004


Latin
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2004


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