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Miller Genuine Draft/MGD - It's About Getting Out

Company: Philip Morris Cos.
    View Company Scorecard | Contact Company
Brand: Miller Genuine Draft/MGD
Ad Title: It's About Getting Out
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: Louis London
Year: 1993
Target: Gays
Ad Spotter: Greg Plowe
Company: Philip Morris Cos.
    View Company Scorecard | Contact Company
Brand: Miller Genuine Draft/MGD
Ad Title: It's About Getting Out
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: Louis London
Year: 1993
Target: Gays
Ad Spotter: Greg Plowe
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After years of local sponsorships and advertising in San Francisco and elsewhere, this gay newspaper ad is the first coordinated national campaign from Miller. It pictures a beach and roller skaters/bladers with the tagline "It's about getting out," a play on coming out of the closet. It ran in the San Francisco Sentinel on July 21, 1993.

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