This campy setup is amusing without insulting anyone's masculinity or femininity.
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Company: E*TRADE
    View Company Scorecard / Contact Company
Brand: E*TRADE
Ad Title: Fairies/Cats
Business Category: Financial Services
Media Outlets: Television
Country: United States
Region: North America
Agency: Goodby Silverstein & Partners
Year: 2002
Target: Mainstream
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Theme(s)

Camp/Gay Drag

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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In this pair of short ads that ran only on the Super Bowl, to promote the halftime show sponsored by E*TRADE, football players start off looking rough and ready for their next play, but it turns out they're in unexpectedly flamboyant outfits and makeup.

The first set has players in fairy costumes (no relationship to the actual halftime show) bumping into each other as they hustle out of the locker room and the second ad has the players dressed as cats -- one even hisses at another, who cowers back in "fear."

This campy setup is amusing without insulting anyone's masculinity or femininity.

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Andrea James , Los Angeles, CA
OK.

Guy Bertrand , Montréal
Pretty cool! (Underline "pretty"!!!)

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Money Worries Can Be a Real Drag
Company: E*TRADE
Brand: E*TRADE
Country: United States
Region: North America
Year: 2001



What Are You Doing After Hours?
Company: E*TRADE
Brand: E*TRADE
Country: United States
Region: North America
Year: 2001


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